Miguel Priore, originally from Mendoza, Argentina, who now divides his time between Miami and Mendoza, is a seasoned executive with over 25 years of experience in wine, business and entrepreneurship. Miguel is a testimony of resilience and entrepreneurial spirit. Priore emerged from Argentina's economic turmoil with a business vision that transcended borders.

Priore has a Bachelor's degree in Business Administration, several MBAs, a specialization in Wine Marketing, and multiple Advanced Wine certifications. His academic achievements complement his practical experience and contribute to his strategic focus on the wine industry.

As a dedicated ambassador of Argentine wine, Miguel's commitment extends beyond business operations, as he conducts extensive research to better understand the potential of Mendoza's diverse terroirs and the rich spectrum of exceptional wines they can produce. His travels led him to study the success factors of iconic producers in emblematic locations of the Old and New World.